How to create a Facebook QR code
- 1
Add your page
Type your page’s username or paste any Facebook link: a page, profile, group, event or post.
- 2
Design it
Add your colours and logo, and a frame such as “Find us on Facebook”.
- 3
Download and test
Scan it with a phone that has Facebook and one that doesn’t, and check both land on the right page.
How a Facebook QR code works
The code holds your page link, facebook.com/yourbrand. When someone scans it, the Facebook app opens on your page, with the Follow button, your latest posts and your contact details right there. Without the app, the page opens in the phone’s browser.
You can type just the username, the part after facebook.com/, and we build the link for you. Or paste any Facebook link: a personal profile, a group, an event, a single post or a fb.me short link.
Finding your page’s username
Open your page on Facebook and look at the address bar: the text after facebook.com/ is the username. New pages sometimes only have a long number instead, like profile.php?id=…. That works too, but a short username is easier to read in print. You can set one in the page settings.
What to link to
- Your page, for follows and recommendations, the most common choice
- An event, so people can tap “Going” and get reminders
- A group, for communities, residents’ associations, clubs and alumni
- A specific post or offer, for a campaign that runs for a few weeks
- A Messenger chat instead, if you want messages rather than follows. Use a Messenger QR code.
Where to put your Facebook QR code
- Shop counters, receipts and shopping bags: “Follow us for new arrivals”
- Restaurant table cards, next to a Google review code
- Event posters and flyers, linking straight to the Facebook event
- Community notice boards for local groups and societies
- Vehicle wraps, van doors and trade show booths
- Business cards, for businesses that sell mostly through Facebook
Tips to get more follows
- Give people a reason: offers, events, behind-the-scenes posts or a monthly giveaway for followers.
- Check the page is public. Pages with age or country restrictions show some visitors an error instead.
- Pin a welcome post to the top of the page, so new visitors see who you are and what to do next.
- Say what happens in the frame: “Scan to follow us on Facebook” gets more scans than a bare code.
- Keep one page per code. If you’re on several platforms, print one code per platform rather than guessing which one people use.
See which print works
Facebook’s page insights show new follows, but not where people came from. Give each placement its own dynamic QR code, such as the shop window, the receipts and the flyers, and you’ll see scans for each by day, city and device. You can also change where a dynamic code points later, for example from your page to a new event, without reprinting.
If your page name changes
A static code stores the link as it is today. If you change the page’s username, printed codes may stop reaching it. If a rebrand is likely, or you’re printing thousands of copies, use a dynamic code so you can update the link at any time.
Print tips
Facebook page links are short, so the code stays simple and scans well at 2 cm on labels and cards. On posters, go bigger: about a tenth of the distance people stand away. Keep the code dark on a light background, and use Facebook blue in the frame around it rather than in the code itself.