How to create a Amazon QR code
- 1
Copy the Amazon link
Open your product, brand store or wishlist on Amazon and copy the link. Shorter is better: amazon.in/dp/ASIN.
- 2
Paste and design
Paste the link, then add your colours, logo and a frame such as “Reorder on Amazon”.
- 3
Download and test
Scan it with a phone that has the Amazon app and one that doesn’t.
How an Amazon QR code works
The code holds an Amazon link. When someone scans it, the Amazon app opens on that page if it’s installed, otherwise the page opens in the browser. They’re one tap from Add to cart, following your brand store, or leaving a review.
Paste any Amazon link: a product page, your brand store, a list, or the review page for a product.
Shorten the link first
Links copied from Amazon often carry long tracking parameters. They work, but they make the code denser and harder to scan. For a product, trim the link to the domain plus /dp/ and the product’s ASIN, the 10-character code in the link:
https://www.amazon.in/dp/B0EXAMPLE1
It opens the same page and gives you a cleaner, smaller code.
What to link to
- The product page, for reorders from the packaging: “Running low? Reorder on Amazon”
- Your brand store, to show your whole range
- The review page, to ask real customers for honest feedback
- A how-to or A+ content section, if your listing explains setup or care
- A wishlist or gift list for weddings, baby showers and school supplies
Asking for reviews the right way
Reviews matter on Amazon, but Amazon is strict about how you ask:
- Ask every customer the same way. Don’t ask only happy customers, and don’t ask for a positive review.
- Never offer anything in return: no discounts, refunds, gifts or free products for a review.
- Keep the wording neutral, such as “Tell other shoppers what you think”.
A neutral insert card with a code to the review page is a common, simple way to ask. Read Amazon’s current seller policies before you print, because the rules change.
Where sellers use Amazon QR codes
- Package inserts and thank-you cards
- Product labels and refill packs, for reorders
- Trade show stands and retail displays, for people who’d rather buy online
- Catalogues and flyers, one code per product
- Social posts and videos shown on screens in store
Static and dynamic codes
This is a static code: free, permanent, and fixed once printed. For packaging, consider a dynamic QR code: if a listing changes ASIN or you move to a new marketplace, you can update the link without reprinting boxes, and you’ll see how many customers scanned.
Print tips
A trimmed /dp/ link scans well at 2 cm on labels and inserts. Untrimmed links need more space, so trim first. Keep the code dark on a light background, and leave a clear margin around it on busy packaging.